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Mobile First Index: What You Need to Know

Google has already begun the mobile first index journey. Should this be a new vocabulary, this is Google’s way of giving priority to websites that have a mobile version in terms of ranking signals and the desktop version follows just in case there isn’t any mobile version. This comes as no surprise considering that a big percentage of users on Google have ditched desktop in favor of mobile devices when searching online. This essentially means that your roofing website will be lagging behind if it was to overlook the new algorithm. Bear in mind that despite lots of your customers not inclining towards searches on mobile devices, the mobile first index cannot be overlooked since it is part of appropriate SEO practices. Talked about here are recommendations that will make sure you make the needed changes to your website.

It is no secret that a website that loads in the shortest time possible is the delight of every user. It would thus be prudent to ensure that your website is considerate of this because it is helpful in terms of mobile ranking and you will be glad to know there are a number of things you can do to make this a reality. Optimizing images to smaller sizes is advised reason being large one do slow down sites. Removal of unnecessary characters without changing functionality of the source code also helps in making loading quicker. Another thing that you can take advantage of is browser caching in light of the fact that it does store your website’s resourceful files that play a major role in quickening the experience. Reduction of redirects also helps in achieving the same because they’re known to cause reloading of the website and by so doing making the process slower.

Considering that JavaScript and the likes were in the past known to cause drag in mobile device, blocking them was the best thing to do. But this is no longer the case since smartphones that we have nowadays are more than capable of handling. Blocking of JavaScript among others has now become a thing of the past considering that the market now has smartphones that accommodate such easily as a duck takes to water. Bear in mind that smartphone Googlebots can process the images as well as categorize them meaning it would be advantageous if they were included.

Lead generation is an important component but pop-ups are a sure fire way of interfering with this. The frustration that pop-ups place on your user is immense and this causes decreased rankings due to high bounce rate. Getting rid of them would thus be a good thing to do.

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