How to Implement Web Push Notifications in E-Commerce

Want to know how you can use web push notifications for your eCommerce site? Scroll down for a step-by-step checklist!

Introduction

We all work so hard to keep visitors on our websites, but when they leave you, you have a few options to tempt them. Retargeting is the best way to get in touch with that audience and win them back. And you can retarget your audience with the help of web push notifications.

Web push notifications are an effective tool to deliver messages to users in the eCommerce industry. This method has been used worldwide to help businesses grow their business operations and increase their website conversions.

So, ready to implement web push notifications in E-commerce? 

However, not everyone is aware of how to do it. This post will share a step-by-step guide. So, let’s begin!

What web push notifications Are

Web push notifications are for visitors to your website who are not interested in your emails or for your loyal customers who cannot get enough of what you have to offer. These notifications inform your audience about various things, including special offers, upcoming events, and blog posts.

Loyalty, engagement, and higher e-commerce conversions can all be obtained by sites that carefully lay out an engagement strategy to use web push, all at lower costs than purchasing retargeting inventory. 

For instance, imagine you want to have pizza so you visit a food outlet website for the first time. At that moment, a message appears on the right-upper corner of your computer screen welcoming you with a special discount. How would you feel then? You would feel happy and like to enjoy this benefit. So, this is the power of high-value web push notifications.

How to Implement Web Push Notifications in E-Commerce?

Step 1: Increasing the Number of Opt-ins

Your first goal, like with any list, is to convert as many site visitors as possible to subscribers. To use web push notifications, you must first persuade users to opt in, which means they must click anything that allows you to send them notifications. There is no getting around that.

Your target audiences are desktop and Android users. When collecting opt-ins, there are a few considerations to keep in mind. To begin, Safari, Chrome, Firefox, and other browsers require users to opt-in on HTTPS domains. Second, users must view and engage with a grey, generic, browser-generated dialogue box with non-customizable wording, prompting them to respond “Yes, you may send me alerts” or “No, you may not.” This dialogue box is known as “The Hard Ask.”

Step 2: The Hard Ask 

The most straightforward strategy often yields the highest opt-in rates is to display a hard ask on an HTTPS website. A yes or no question is shown to visitors in the hard-ask pop-up. They press the yes, no, or close buttons. Done. Either you have a subscription, a subscriber who has unsubscribed, or you have the opportunity to prompt them again in the future. 

A hard request on HTTP is possible, but the user must take additional measures. Google no longer supports this strategy but it is still viable. It is feasible to display the same grey dialogue box on HTTP. When users click “allow” or “yes,” a pop-up window appears. Interacting with that window opens an HTTPS window, to which the user is eventually enrolled. That HTTPS window normally closes by itself. This method requires an additional click, which reduces the opt-in rate.

The timing of the hard ask should also be evaluated. When do you want your visitors to become more involved with your website? Right now? Is this your second visit in 30 days? What about after watching a film or performing any other action?

Step 3: The Soft Ask

A soft ask is a message sent to users before a hard ask that provides further information about the value or benefit they will receive if they answer positively on the subsequent hard ask dialogue.

Consider the visual presentation first when developing a soft ask. Second, decide when and in what context the “ask” is made.

You can ask the user after a certain number of seconds on the site, or you can wait until a specific action has occurred. Prompt people to sign up for ship alerts when they make a purchase. Nudge them to sign up for price change alerts if they look at an item for sale for more than 5 seconds. 

Final Words

The web push channel is rapidly evolving. There are significant benefits to using this channel as another tool in your arsenal for audience interaction. If you get in and add a few extra components to your strategy and execution, you will see high-performing web push notifications that often just sit and run themselves. Moreover, do visit WonderPush, the leading React native push notification service provider. Here you will be provided automated web push notifications instantly.